OUR WORK
Helping Education Organizations Succeed
CARNEGIE LEARNING
Strategic Plan
WHAT WE DID
Analysis and Product Roadmap
DESCRIPTION
We helped CL develop a strategic plan and product roadmap for K12 national sales and the Texas World Languages adoption
through an in-depth analysis of the product portfolio and competitive landscape.
BETTER LESSON
Case Studies
WHAT WE DID
Writing and Design
DESCRIPTION
Using the company's existing product efficacy research, we developed compelling and visually appealing case studies to be distributed to potential customers as marketing collateral.
DUOLINGO / PEARSON
Content Development
WHAT WE DID
Writing and Course Development
DESCRIPTION
Duolingo partnered with Pearson to deliver supplemental language-learning practice aligned to Pearson's online courses. We developed content in Spanish, Portuguese and French that enhanced the curriculum and product offering.
CIEE
Curriculum Design
WHAT WE DID
Research, Writing and Editing
DESCRIPTION
We worked with this study-abroad company to develop curriculum for 25 summer courses across the Spanish and French-speaking world. We conducted cultural research and wrote activities for four-week high school summer immersion programs in 7 countries.
LEARNLAUNCH INSTITUTE
Bright Spot Profiles
WHAT WE DID
Research and Writing
DESCRIPTION
The mission of the Massachusetts Personalizing Learning for Equity and Excellence (MAPLE) Consortium is to catalyze personalized learning enabled by technology in K12 public education. We wrote bright spot profiles to highlight best practices in two catalyst districts, Andover and Natick.
SMARTICK
Localization
WHAT WE DID
Translation and Editing
DESCRIPTION
This K12 math platform from Spain was looking to enter the US market. Working with math experts, we helped translate activities into English and make them culturally relevant for a US audience.
ALUMNIVISION
Alumni Video Portal
WHAT WE DID
Video Publishing Strategy
DESCRIPTION:
We partnered with Alumnivision, a service for developing and managing video portals for alumni groups. We provided strategic consulting around video publishing, distribution and management.
LINGUAL LEARNING
Marketing Brochure
WHAT WE DID
Strategy, Writing and Design
DESCRIPTION
Applying our pedagogical expertise in literacy and our understanding of the K12 market, we helped this emerging ELL company tell their product story in a clear and effective way. The company was later acquired by Rosetta Stone.
CENGAGE / NAT GEO
Strategic Analysis
WHAT WE DID
Competitive Research, Strategy
DESCRIPTION
In preparation for a program revision, this company hired us to do a full competitive audit and program analysis. We helped them strategize about which program components to focus on and how to get the most bang for their buck with the revision dollars they had to spend.